Comments on: Sherman Williams paints has worst logo ever

By: Sulah Ndaula

Sulah Ndaula — Tue, 23 Dec 2008 06:17:07 +0000

Hey, Christine

When I read WTF? in your blog I thought it was the logo. Then I was like what’s up Christine! But, But on opening for a further read of the blog… I was like oops these guys are spilling blood on the globe. They must be some kind of manufacturers of weapons of mass destruction. And ready to sell them to a terrorist with a laid down plan for wiping out whatever lives.

SWP team ought to be in the boardroom for a change of logo NOW.

By: Christine

Christine — Wed, 03 Dec 2008 21:02:14 +0000

I actually don’t think its a move. I’m not going to take the time to look it up but believe that this has been their logo for 30+ years. So more a matter of lack of movement.

By: Zach

Zach — Wed, 03 Dec 2008 20:47:00 +0000

While it’s not a good branding move for SW, ascetically I like the logo. It resembles Soviet-era propaganda, predicting world domination for the reds. Again, probably not what SW has in kind…or is it?

By: Kristine Putt

Kristine Putt — Sun, 30 Nov 2008 06:50:00 +0000

I saw this logo for the first time on a SW truck yesterday. I was appalled and disgusted. Not just as a marketing professional (I’m a graphic designer), but as a consumer.

Not only has SW picked the wrong logo, they’ve also picked the worst time to launch it. While most major businesses – in response to consumer consciousness – are promoting themselves as eco-friendly, SW is taking a stand apart from everyone else (which in most cases is considered a good thing!) by visually promoting themselves as arrogant and lacking in consciousness. SW may provide green products, but if the consumer can’t get past the logo, they will never know it.

My prediction? SW sales will sink, their stock will plummet, their marketing director will lose his/her job, and they will soon be closing stores.

What’s really pathetic is how easily this could have been avoided.